Empowering Small & Medium Businesses for Success

Strategic Advisory & Funding Opportunities

Almost 98% of Canadian businesses are classified as small companies. About 34.6% of small businesses survive to the 10-year mark. While 20% of new businesses close within their first year.

Strategic Advisory Services for Efficiency

Payment Processor Evaluation: Assist in finding reliable payment processors with lower transaction fees, including negotiating better rates and terms.

Supply Chain Optimization: Analyze and optimize supply chain operations to reduce costs, including negotiating with suppliers for better pricing or terms.

Budgeting and Financial Planning: Develop detailed budgets and financial plans focused on cost efficiency and expense management. Conduct thorough audits of current expenses to identify areas of unnecessary spending or opportunities for cost reduction. Advise on energy-saving practices and technologies to reduce utility bills and operational costs.

Technology and Automation Solutions: Implement technology solutions and automation to streamline processes, reduce manual labor, and cut costs.

Waste Reduction Strategies: Implement strategies to reduce waste in operations, which can lead to significant cost savings.

Corporate Strategic Planning

Pricing Power

Examines the company's ability to set prices without losing market share. This includes understanding the elasticity of demand for products and services, and the influence of competitive pricing.
Industry Research

Involves analyzing market size, growth trends, industry dynamics, and customer demographics. This helps in understanding the broader market context in which the business operates.
Competitor Research

Focuses on understanding competitors' strategies, strengths, weaknesses, market share, and product offerings. This information is critical for identifying competitive advantages and market gaps.
Customer Relationship

Strategies to enhance customer loyalty and retention, often using data analysis and personalized marketing.
Supply Chain and Operational Efficiency

Optimizing production, distribution, and supply chain processes for cost reduction and efficiency.
Market Penetration and Expansion

Strategies for increasing market share in existing markets or entering new markets. This might include diversification or new market development.
Innovation and Product Development

Involves creating new products or improving existing ones to meet customer needs and stay ahead of competitors.
Human Resource Planning

It includes workforce planning, talent acquisition, training and development, succession planning, and performance management. Effective HR planning ensures that the company has the right people with the right skills in the right positions to achieve its strategic objectives.

Strategic Advisory Services for Business Growth

Content Marketing Strategy: Develop a content marketing plan to attract and engage potential customers, including blog posts, whitepapers, and video content that aligns with your clients' brand and business goals.

E-commerce Optimization: Provide strategies to optimize e-commerce platforms for improved user experience, higher conversion rates, and increased online sales.

Sales Training and Development: Offer sales training programs to enhance the skills and techniques of sales teams, focusing on modern sales strategies and customer engagement.

Market Analysis and Entry Strategy: Conduct market research to identify new potential markets or niches and develop strategies for market entry and expansion.

Email Marketing Campaigns: Create targeted email marketing strategies to nurture leads, promote products or services, and maintain customer engagement.

Loyalty Programs and Retention Strategies: Develop customer loyalty and retention programs to encourage repeat business, including special offers, loyalty rewards, and personalized communication.

Social Media Strategies

LinkedIn

Professional networking platform for sharing industry insights, career opportunities, and fostering business connections.
RedBook

A lifestyle platform for Asian consumers for sharing product reviews, shopping tips, and personal experiences worldwide.
Instagram

A visually driven platform for sharing photos and videos, ideal for brand storytelling and audience engagement.
Google Map

A mapping service offering location-based search for businesses, directions, reviews and local information.

Government Grants

Applying for government business grants, despite the potential for a lengthy process and low success rate, can offer several key benefits for businesses, especially small and medium-sized enterprises (SMEs). Here are the benefits:

Non-Repayable Funding: One of the most significant advantages of government grants is that they typically do not need to be repaid, unlike loans. This feature provides businesses with essential capital that doesn't add to their debt burden, allowing for more financial flexibility and stability.

Credibility and Validation: Receiving a government grant can serve as a mark of credibility and validation for a business. It often indicates that the business has been rigorously evaluated and deemed worthy of support by a government entity. This recognition can enhance the company's reputation, attract more customers or clients, and even open doors to additional funding opportunities.

Access to Resources and Networks: Many government grants come with more than just funding; they often provide access to valuable resources, such as expert advice, training, mentoring, and networking opportunities. These resources can be crucial for business growth, development, and innovation.

Encouragement for Innovation and Expansion: Government grants are frequently aimed at encouraging innovation, research and development, and expansion into new markets.

Grants

Federal Government

Offers a wide range of grants for sectors like technology, health, environment, and education, focusing on national priorities and innovation.
Provincial Government

Provides grants targeting specific regional needs and industries, often focusing on economic development, healthcare, education, and cultural initiatives.
Regional Municipality

Grants typically focus on local community projects, small businesses, infrastructure, and regional cultural activities.
Cities

City-level grants often support local businesses, community development projects, arts and cultural events, and urban improvement projects.
Ontario Hydro

Offers grants mainly for energy efficiency projects, renewable energy initiatives, and supporting technological advancements in the energy sector.