Legal Policies

1.1 Acceptance of Terms and Scope of Agreement

These Terms of Use ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and West Solution Consulting Corp., operating under the brand name WTheory ("Company," "we," "us," or "our"), a corporation incorporated under the laws of Ontario, Canada. By accessing, browsing, or using this website (wtheory.com) and any associated services (collectively, the "Website"), you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as our Privacy Policy and all applicable laws and regulations.

Important Distinction (Website Use vs. Professional Services):
These Terms govern your use of the public-facing Website only. They do not govern the provision of professional services (such as strategic consulting, web design, or development) to our clients. Professional services relationships are established solely through the execution of separate written agreements, including but not limited to Master Services Agreements (MSA), Statements of Work (SOW), and formal proposals (collectively, "Client Contracts"). Nothing on this Website shall be construed as an offer to perform services that binds WTheory until a Client Contract is executed. In the event of any conflict between these Terms and a Client Contract, the terms of the Client Contract shall prevail.

IF YOU DO NOT AGREE TO THESE TERMS IN THEIR ENTIRETY, YOU MUST IMMEDIATELY CEASE ALL USE OF THE WEBSITE.

1.2 Modification of Terms

We reserve the absolute right, at our sole discretion, to modify, amend, update, or replace these Terms at any time without prior notice. Any changes will become effective immediately upon posting to the Website. Your continued use of the Website following the posting of revised Terms constitutes your acceptance of such changes. It is your responsibility to review these Terms periodically. We recommend checking the "Last Updated" date at the top of this document.

1.3 Eligibility and User Representations

By using the Website, you represent and warrant that:

• You are at least 18 years of age, or the age of majority in your jurisdiction, whichever is greater;
• You have the legal capacity to enter into binding contracts;
• All information you provide to us is accurate, current, and complete;
• You will not use the Website for any unlawful or prohibited purpose;
• Your use of the Website complies with all applicable local, provincial, federal, and international laws and regulations.

1.4 Intellectual Property Rights

All content, materials, features, and functionality available on the Website, including but not limited to text, graphics, logos, images, photographs, videos, audio clips, design elements, source code, software, data compilations, trademarks, service marks, and the overall "look and feel" of the Website (collectively, "Content"), are the exclusive property of West Solution Consulting Corp. or our licensors and are protected by Canadian and international intellectual property laws, including but not limited to copyright, trademark, patent, and trade secret laws.

The WTheory brand name, logo, and all related marks are trademarks or registered trademarks of West Solution Consulting Corp. in Canada and other jurisdictions. Unauthorized use of any trademark, logo, or proprietary mark is strictly prohibited and may constitute trademark infringement, unfair competition, or other violations of law.

Restrictions: You are expressly prohibited from:

• Reproducing, duplicating, copying, selling, reselling, or exploiting any portion of the Website or Content without our prior written consent;
• Modifying, creating derivative works, reverse engineering, decompiling, or disassembling any Content or software;
• Using any data mining, robots, scraping tools, or similar automated data gathering or extraction methods;
• Framing, mirroring, or using any Content on another website or platform without authorization;
• Removing, altering, or obscuring any copyright, trademark, or other proprietary notices.

1.5 Limited License

Subject to your strict compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Website solely for your personal, non-commercial purposes. This license does not include any right to: (a) download or copy Content for commercial purposes; (b) make any use of the Website or Content for the benefit of any third party; or (c) use the Website in any manner that competes with our business interests.

1.6 User-Generated Content and Submissions

If you submit, post, or transmit any content, materials, feedback, suggestions, ideas, or communications to us through the Website, including but not limited to comments, reviews, or inquiries ("User Content"), you hereby grant us a perpetual, irrevocable, worldwide, royalty-free, fully paid-up, transferable, sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, display, and perform such User Content in any and all media, whether now known or hereafter developed, for any purpose, including commercial purposes, without compensation or attribution to you.

You represent and warrant that you own or have the necessary rights to all User Content you submit and that such content does not violate any third-party rights, including intellectual property rights, privacy rights, or publicity rights.

1.7 Prohibited Conduct

You agree that you will NOT:

• Use the Website in any manner that could damage, disable, overburden, impair, or interfere with our servers, networks, or security systems;
• Attempt to gain unauthorized access to any portion of the Website, other user accounts, computer systems, or networks connected to the Website through hacking, password mining, or any other means;
• Upload, post, or transmit any viruses, malware, Trojan horses, worms, or other malicious code;
• Engage in any form of automated use of the system, including the use of scripts, bots, or scrapers;
• Collect or harvest any personally identifiable information of other users;
• Use the Website to transmit spam, junk mail, chain letters, or unsolicited commercial messages;
• Impersonate any person or entity, or falsely state or misrepresent your affiliation with any person or entity;
• Violate any applicable laws, regulations, or third-party rights;
• Interfere with or disrupt the integrity or performance of the Website;
• Use the Website for any illegal, fraudulent, or malicious purpose.

1.8 Third-Party Links and Content

The Website may contain links to third-party websites, services, or resources that are not owned or controlled by West Solution Consulting Corp. We provide these links solely for your convenience and do not endorse, warrant, or assume any responsibility for the content, privacy policies, practices, or terms of use of any third-party sites. You acknowledge and agree that we shall not be liable, directly or indirectly, for any damage, loss, or liability caused or alleged to be caused by or in connection with your use of or reliance on any such third-party content, goods, or services.

We strongly advise you to review the terms of use and privacy policies of any third-party websites you visit.

1.9 Disclaimers and Limitation of Warranties

THE WEBSITE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, WEST SOLUTION CONSULTING CORP. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

We do not warrant that:

• The Website will be uninterrupted, secure, error-free, or free from viruses or other harmful components;
• The results obtained from the use of the Website will be accurate, reliable, or meet your requirements;
• Any errors in the Website will be corrected;
• The Website will be compatible with all devices, browsers, or operating systems.

Any material downloaded or otherwise obtained through the use of the Website is accessed at your own discretion and risk, and you will be solely responsible for any damage to your computer system or loss of data that results from such download.

1.10 Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL WEST SOLUTION CONSULTING CORP., ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, AFFILIATES, LICENSORS, OR SERVICE PROVIDERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OR INABILITY TO USE THE WEBSITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

IN NO EVENT SHALL OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE WEBSITE EXCEED THE AMOUNT OF ONE HUNDRED CANADIAN DOLLARS (CAD $100.00), OR THE AMOUNT YOU PAID TO US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, WHICHEVER IS GREATER.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN WARRANTIES OR DAMAGES. IN SUCH JURISDICTIONS, OUR LIABILITY WILL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

1.11 Indemnification

You agree to defend, indemnify, and hold harmless West Solution Consulting Corp., its parent companies, subsidiaries, affiliates, officers, directors, employees, agents, licensors, and service providers from and against any and all claims, damages, obligations, losses, liabilities, costs, debts, and expenses (including but not limited to reasonable attorneys' fees and court costs) arising from or related to:

• Your use of or access to the Website;
• Your violation of these Terms;
• Your violation of any third-party rights, including intellectual property, privacy, or other proprietary rights;
• Any User Content you submit or transmit through the Website;
• Any willful misconduct, negligence, or fraud on your part.

This indemnification obligation will survive the termination of these Terms and your use of the Website.

1.12 Termination and Suspension

We reserve the right, at our sole discretion and without prior notice or liability, to:

• Suspend, restrict, or terminate your access to all or any part of the Website;
• Remove or disable any User Content;
• Refuse service to anyone for any reason at any time;
• Take any action we deem necessary to protect our rights, property, or the safety of our users or others.

Upon termination, all rights and licenses granted to you under these Terms will immediately cease, and you must promptly discontinue all use of the Website. Sections of these Terms that by their nature should survive termination shall survive, including but not limited to intellectual property provisions, disclaimers, indemnification, and limitations of liability.

1.13 Governing Law and Jurisdiction

These Terms and any disputes arising out of or related to the Website shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.

You irrevocably and unconditionally submit to the exclusive jurisdiction of the courts of Toronto, Ontario, Canada, and you waive any objection to the venue or inconvenience of such courts. Any legal action or proceeding arising under these Terms shall be brought exclusively in the courts located in Toronto, Ontario.

1.14 Dispute Resolution

Prior to initiating any formal legal proceedings, the parties agree to attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Website through good-faith negotiation for a period of thirty (30) days. If the dispute cannot be resolved through negotiation, either party may pursue available legal remedies in accordance with Section 1.13.

1.15 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable, or if such modification is not possible, the provision shall be severed from these Terms. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of the remaining provisions, which shall remain in full force and effect.

1.16 Entire Agreement and Waiver

These Terms, together with our Privacy Policy and any other legal notices or policies published on the Website, constitute the entire agreement between you and West Solution Consulting Corp. regarding your use of the Website and supersede all prior or contemporaneous agreements, communications, and understandings, whether written or oral.

No waiver of any provision of these Terms shall be deemed a further or continuing waiver of such provision or any other provision. Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision.

1.17 Assignment

You may not assign, transfer, or delegate your rights or obligations under these Terms without our prior written consent. We may assign or transfer our rights and obligations under these Terms at any time without restriction or notice to you.

1.18 Force Majeure

West Solution Consulting Corp. shall not be liable for any failure or delay in performing its obligations under these Terms due to circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, war, terrorism, labor disputes, government actions, telecommunications failures, internet outages, or other force majeure events.

1.19 Contact Information

If you have any questions, concerns, or complaints regarding these Terms, please contact us at:

West Solution Consulting Corp.
Operating as: WTheory
Location: Toronto, Ontario, Canada
Email: support@wtheory.com

1.20 Promotional Offers, Pricing, and Refunds

The Website may display specific pricing, service packages, or promotional offers (e.g., "Special Offers for Professionals"). These materials are subject to the following terms:

• Invitation to Treat: Listings of prices, packages, and service descriptions on the Website constitute an invitation to treat and not a binding offer to sell. We reserve the right to accept or decline any request for service at our sole discretion.
• Pricing Changes: All prices, fees, and package inclusions displayed on the Website are subject to change at any time without notice.
• Specific Refund Policies: Where a specific refund policy is stated in connection with a promotional package on the Website (e.g., "Full refund available before project setup begins"), that policy shall apply to that specific promotion. However, once a Client Contract is executed, the refund and cancellation terms within that Client Contract shall supersede any website-based policies.
• Templates and Previews: Any website templates or design previews shown on the Website are for illustrative purposes only. The final design delivered to a client may vary based on the client's specific content and requirements.

2.1 Introduction and Scope of Policy

West Solution Consulting Corp., operating under the brand name WTheory ("Company," "we," "us," or "our"), is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, store, and protect information obtained from users ("you," "your," or "User") of our website (wtheory.com) and related digital services (collectively, the "Website").

Important Scope Limitation (Website vs. Client Services):
This Privacy Policy applies solely to information collected through this public Website and our general marketing communications. It does not govern the collection, use, confidentiality, or protection of proprietary business information, trade secrets, or sensitive data provided to us by clients in the course of our professional services engagements (e.g., strategy consulting, web design projects). The handling of such client data is strictly governed by the specific Master Services Agreements (MSA), Statements of Work (SOW), and Non-Disclosure Agreements (NDA) executed between WTheory and its clients. In the event of a conflict between this Policy and a client contract, the terms of the client contract shall prevail regarding that client's data.

This Privacy Policy is designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), Ontario's privacy laws, and other applicable Canadian federal and provincial privacy legislation.

By accessing or using the Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our privacy practices, you must immediately discontinue use of the Website.

2.2 Information We Collect

We may collect the following categories of information:

2.2.1 Personal Information You Provide

When you voluntarily interact with our Website, you may provide us with personal information, including but not limited to:

• Contact Information: Name, email address, phone number, mailing address, company name, job title;
• Inquiry Information: Project details, budget information, timeline requirements, business objectives;
• Communication Records: Contents of emails, messages, or other communications you send to us;
• Account Information: Username, password, security questions (if applicable);
• Professional Information: Industry, company size, professional interests.

2.2.2 Automatically Collected Information

When you access the Website, we automatically collect certain technical and usage information, including:

• Device Information: IP address, browser type and version, operating system, device identifiers, hardware model;
• Usage Data: Pages visited, time and date of visits, time spent on pages, clickstream data, referring/exit pages, search queries;
• Location Data: General geographic location (city, region, country) derived from IP address;
• Technical Data: Screen resolution, language preferences, time zone settings.

2.2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities. For detailed information, please see Section 4 (Cookies Policy).

2.2.4 Third-Party Information

We may receive information about you from third-party sources, including:

• Analytics providers (e.g., Google Analytics, Microsoft Clarity);
• Social media platforms (if you interact with our social media presence);
• Publicly available sources and business directories;
• Marketing and advertising partners.

2.3 How We Use Your Information

We use the collected information for the following legitimate business purposes:

• Service Delivery: To provide, maintain, and improve the Website; to respond to your inquiries and fulfill your requests;
• Communication: To send you transactional emails, service announcements, and administrative messages;
• Marketing: To send promotional materials, newsletters, and updates about our services (only with your express consent as required by CASL);
• Business Operations: To manage our relationship with you, process transactions, maintain records, and conduct internal business analysis;
• Analytics and Improvement: To analyze usage patterns, conduct market research, and improve our Website, services, and user experience;
• Security: To detect, prevent, and respond to fraud, security breaches, unauthorized access, and other illegal activities;
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests;
• Enforcement: To enforce our Terms of Use and other policies; to protect our rights, property, and safety, as well as those of our users and the public.

2.4 Legal Basis for Processing (Applicable to Users in Certain Jurisdictions)

Our legal bases for processing your personal information include:

• Consent: You have provided explicit, informed consent for specific processing activities;
• Contract Performance: Processing is necessary to fulfill a contract with you or to take steps at your request prior to entering into a contract;
• Legitimate Interests: Processing is necessary for our legitimate business interests, provided such interests are not overridden by your privacy rights;
• Legal Obligation: Processing is necessary to comply with applicable laws and regulations.

2.5 Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

2.5.1 Service Providers and Business Partners

We may share information with trusted third-party service providers who assist us in operating our Website and conducting our business, including:

• Web hosting and cloud storage providers;
• Email delivery and communication platforms;
• Analytics and data analysis services;
• Customer relationship management (CRM) systems;
• Payment processors (if applicable);
• IT security and fraud prevention services.

These service providers are contractually obligated to use your information only as necessary to provide services to us and are prohibited from using or disclosing it for any other purpose.

2.5.2 Legal Requirements and Protection of Rights

We may disclose your information if required by law or in the good-faith belief that such action is necessary to:

• Comply with legal obligations, court orders, subpoenas, or governmental requests;
• Enforce our Terms of Use and other agreements;
• Protect and defend our rights, property, or safety, or that of our users or the public;
• Detect, prevent, or investigate fraud, security breaches, or illegal activities;
• Respond to claims that any content violates the rights of third parties.

2.5.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your information may be transferred to the acquiring or successor entity. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.

2.5.4 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified information that does not directly identify you with third parties for research, marketing, analytics, or other purposes.

2.6 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

• For the duration of our business relationship with you;
• To comply with legal, accounting, tax, or regulatory obligations (typically 7 years for business records);
• To resolve disputes and enforce our agreements;
• As required for legitimate business purposes, such as fraud prevention and security.

When personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention and destruction policies.

2.7 Data Security Measures

We implement industry-standard physical, technical, and administrative security measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:

• Encryption of data in transit (SSL/TLS) and at rest;
• Secure server infrastructure and firewall protection;
• Access controls and authentication mechanisms;
• Regular security audits and vulnerability assessments;
• Employee training on data protection and confidentiality;
• Incident response and breach notification procedures.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You acknowledge and accept the inherent risks of transmitting information over the internet.

2.8 International Data Transfers

Our Website is operated in Canada. If you access the Website from outside Canada, your information may be transferred to, stored, and processed in Canada or other countries where our service providers operate. These countries may have data protection laws that differ from those of your country of residence.

By using the Website, you consent to the transfer of your information to Canada and other jurisdictions as necessary for the purposes described in this Privacy Policy. We will take appropriate measures to ensure that your personal information receives an adequate level of protection in accordance with applicable privacy laws.

2.9 Your Privacy Rights

Subject to applicable law, you have the following rights regarding your personal information:

• Right to Access: Request confirmation of whether we process your personal information and obtain a copy of such information;
• Right to Correction: Request correction or updating of inaccurate, incomplete, or outdated personal information;
• Right to Deletion: Request deletion or erasure of your personal information, subject to legal retention requirements;
• Right to Withdraw Consent: Withdraw your consent to processing activities that are based on consent (without affecting the lawfulness of processing prior to withdrawal);
• Right to Object: Object to processing of your personal information based on legitimate interests or for direct marketing purposes;
• Right to Restrict Processing: Request restriction of processing under certain circumstances;
• Right to Data Portability: Request a copy of your personal information in a structured, commonly used, and machine-readable format;
• Right to Lodge a Complaint: File a complaint with the Office of the Privacy Commissioner of Canada or the applicable provincial privacy commissioner.

To exercise any of these rights, please contact us at support@wtheory.com. We will respond to your request within thirty (30) days or as otherwise required by applicable law. We may require verification of your identity before processing your request.

2.10 Children's Privacy

The Website is not intended for children under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take immediate steps to delete such information from our records. If you believe that a child has provided us with personal information, please contact us immediately at support@wtheory.com.

2.11 Marketing Communications and Opt-Out

If you have provided express consent to receive marketing communications from us, you may opt out at any time by:

• Clicking the "unsubscribe" link in any promotional email;
• Contacting us at support@wtheory.com with your opt-out request;
• Adjusting your communication preferences in your account settings (if applicable).

Please note that even if you opt out of marketing communications, you may still receive transactional or administrative messages related to your use of the Website.

2.12 Third-Party Websites and Services

The Website may contain links to third-party websites, services, or applications that are not operated or controlled by us. This Privacy Policy does not apply to such third-party sites. We are not responsible for the privacy practices of third parties and encourage you to review their privacy policies before providing any personal information.

2.13 Changes to This Privacy Policy

We reserve the right to modify, update, or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. Any changes will be effective immediately upon posting to the Website with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Website following the posting of changes constitutes your acceptance of such changes.

If we make material changes that significantly affect your rights, we will provide prominent notice on the Website or notify you directly via email (if we have your email address).

2.14 Contact Us Regarding Privacy

If you have any questions, concerns, requests, or complaints regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer at:

Privacy Officer
West Solution Consulting Corp.
Operating as: WTheory
Location: Toronto, Ontario, Canada
Email: support@wtheory.com

We are committed to resolving privacy-related concerns in a timely and transparent manner.

3.1 Our Commitment to Accessibility

West Solution Consulting Corp., operating under the brand name WTheory, is committed to ensuring digital accessibility for all individuals, including persons with disabilities. We strive to continually improve the user experience for everyone and to apply the relevant accessibility standards and best practices.

We believe that all users, regardless of ability, should have equal access to information and functionality on our Website. This commitment is aligned with the principles of the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), the Integrated Accessibility Standards Regulation (IASR), and the Web Content Accessibility Guidelines (WCAG) 2.1.

3.2 Accessibility Standards

We are committed to meeting the requirements of WCAG 2.1 Level AA. Our goal is to ensure that our Website is perceivable, operable, understandable, and robust for all users, including those who rely on assistive technologies such as:

• Screen readers (e.g., JAWS, NVDA, VoiceOver);
• Screen magnification software;
• Speech recognition software;
• Keyboard-only navigation;
• Alternative input devices.

3.3 Accessibility Features of Our Website

We have implemented the following accessibility features to enhance usability:

• Semantic HTML: Use of proper HTML structure and semantic elements to ensure compatibility with assistive technologies;
• Keyboard Navigation: Full functionality accessible via keyboard without requiring a mouse;
• Alternative Text: Descriptive alt text provided for all meaningful images and graphics;
• Color Contrast: Sufficient color contrast ratios between text and background to ensure readability (minimum 4.5:1 for normal text, 3:1 for large text);
• Resizable Text: Text can be resized up to 200% without loss of content or functionality;
• Clear Language: Use of clear, concise language and plain English to enhance comprehension;
• Consistent Navigation: Predictable and consistent navigation patterns throughout the Website;
• Focus Indicators: Visible keyboard focus indicators to assist with navigation;
• Skip Links: "Skip to main content" links to bypass repetitive navigation elements;
• Responsive Design: Mobile-friendly and adaptable layout for various screen sizes and devices;
• ARIA Labels: Appropriate use of ARIA (Accessible Rich Internet Applications) attributes to enhance accessibility;
• Accessible Forms: Clearly labeled form fields with error identification and suggestions for correction;
• Video and Audio: Captions, transcripts, and audio descriptions provided for multimedia content (where applicable).

3.4 Ongoing Efforts and Testing

We recognize that accessibility is an ongoing effort, not a one-time achievement. To maintain and improve accessibility, we:

• Conduct regular accessibility audits and testing using automated tools and manual evaluation;
• Test the Website with various assistive technologies and across multiple browsers and devices;
• Provide training to our team on accessibility best practices and inclusive design principles;
• Incorporate accessibility considerations into our design and development processes from the outset;
• Monitor emerging accessibility standards and technologies to stay current;
• Actively seek feedback from users with disabilities to identify areas for improvement.

3.5 Known Limitations

Despite our best efforts, certain limitations may exist:

• Third-party content, plugins, or embedded media may not fully meet accessibility standards;
• Legacy content or archived materials may not yet be fully accessible;
• Some complex interactive features may present accessibility challenges that we are actively working to resolve;
• PDF documents may have varying levels of accessibility depending on their source and creation method.

We are committed to addressing these limitations and prioritizing accessibility improvements in our development roadmap.

3.6 Assistive Technology Compatibility

Our Website is designed to be compatible with the following assistive technologies:

• Recent versions of popular screen readers on Windows, macOS, iOS, and Android;
• Modern web browsers (Chrome, Firefox, Safari, Edge) with accessibility features enabled;
• Browser zoom and text resizing functions;
• Operating system accessibility settings (high contrast mode, increased text size, etc.).

For the best experience, we recommend using the latest versions of browsers and assistive technologies.

3.7 Feedback and Accessibility Support

We welcome feedback on the accessibility of our Website. If you encounter any accessibility barriers, have suggestions for improvement, or require assistance accessing any content or functionality, please contact us:

Accessibility Coordinator
West Solution Consulting Corp.
Operating as: WTheory
Location: Toronto, Ontario, Canada
Email: support@wtheory.com
Subject Line: "Accessibility Inquiry"

When reporting an accessibility issue, please provide:

• A description of the specific issue or barrier encountered;
• The page URL where the issue occurred;
• Your browser, operating system, and assistive technology (if applicable);
• Any other relevant details to help us understand and reproduce the issue.

We will make reasonable efforts to respond to accessibility inquiries within five (5) business days and to resolve reported issues in a timely manner.

3.8 Alternative Formats

Upon request, we will provide content in alternative formats to accommodate individual accessibility needs, such as:

• Large print;
• Plain text;
• Accessible PDFs;
• Audio recordings;
• Other formats as reasonably feasible.

Please contact us at support@wtheory.com to request content in an alternative format. We will work with you to provide accessible content within a reasonable timeframe.

3.9 Third-Party Content and Links

While we strive to ensure that all content on our Website is accessible, we do not control the accessibility of third-party websites, services, or content that may be linked from our Website. We encourage third-party providers to make their content accessible, but we cannot guarantee the accessibility of external sites.

If you encounter accessibility issues on a third-party site linked from our Website, we recommend contacting that organization directly.

3.10 Compliance and Governance

West Solution Consulting Corp. is committed to complying with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) and the Integrated Accessibility Standards Regulation (IASR). We have developed and maintain:

• Accessibility policies and procedures;
• Multi-year accessibility plan outlining our strategy and goals;
• Training programs for employees and contractors on accessibility and inclusive design;
• Processes for receiving and responding to accessibility feedback;
• Documentation of accessibility initiatives and progress.

Accessibility documents are available upon request by contacting support@wtheory.com.

3.11 Updates to This Accessibility Statement

This Accessibility Statement may be updated periodically to reflect changes in our accessibility initiatives, technology, or applicable laws. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this statement regularly to stay informed about our accessibility efforts.

3.12 External Accessibility Resources

For more information about web accessibility and disability rights, we recommend the following resources:

• Web Content Accessibility Guidelines (WCAG): www.w3.org/WAI/standards-guidelines/wcag/
• Accessibility for Ontarians with Disabilities Act (AODA): www.ontario.ca/laws/statute/05a11
• Government of Canada - Accessibility: www.canada.ca/en/employment-social-development/programs/accessible-canada.html

4.1 Introduction to Cookies

This Cookies Policy explains how West Solution Consulting Corp., operating under the brand name WTheory ("we," "us," or "our"), uses cookies and similar tracking technologies on our website (wtheory.com) (the "Website"). This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.

By continuing to use our Website, you consent to our use of cookies and tracking technologies as described in this policy, subject to applicable law.

4.2 What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies are widely used by website owners to make their websites function more efficiently, provide a better user experience, and to collect information about website usage and visitor behavior.

Cookies typically contain a unique identifier, the name of the website that created the cookie, and may store data such as preferences, login information, or browsing history. Cookies can be set by the website you visit ("first-party cookies") or by third-party services integrated into the website ("third-party cookies").

4.3 Types of Cookies We Use

We use different types of cookies on our Website for various purposes:

4.3.1 Strictly Necessary Cookies

Purpose: These cookies are essential for the Website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling out forms.

Examples: Session cookies, security cookies, load balancing cookies.

Legal Basis: These cookies are necessary for the performance of the Website and do not require consent under applicable law.

4.3.2 Performance and Analytics Cookies

Purpose: These cookies allow us to count visits and traffic sources, measure and improve the performance of our Website, and understand how visitors interact with our content. They help us identify which pages are most and least popular and see how visitors navigate the Website.

Examples: Google Analytics, Microsoft Clarity, Bing Webmaster Tools, heatmap tools.

Information Collected: Pages visited, time spent on pages, bounce rates, referral sources, device and browser information, IP addresses (anonymized where possible).

Data Sharing: Analytics data may be shared with third-party service providers (e.g., Google, Microsoft) to process and analyze on our behalf.

4.3.3 Functional Cookies

Purpose: These cookies enable enhanced functionality and personalization, such as remembering your preferences (e.g., language, region), recognizing you when you return to the Website, and providing customized content.

Examples: Preference cookies, social media integration cookies, video player cookies.

4.3.4 Targeting and Advertising Cookies

Purpose: These cookies may be set by our advertising partners to build a profile of your interests and show you relevant advertisements on other websites. They do not store directly identifiable personal information but are based on unique identification of your browser and device.

Examples: Google Ads, Facebook Pixel, LinkedIn Insight Tag, retargeting pixels.

Information Collected: Browsing behavior, pages visited, ads clicked, conversion events.

Note: We only use targeting and advertising cookies with your explicit consent where required by law.

4.4 Session Cookies vs. Persistent Cookies

Session Cookies: These cookies are temporary and are deleted from your device when you close your browser. They are used to maintain your session as you navigate between pages on the Website.

Persistent Cookies: These cookies remain on your device for a set period (ranging from days to years) or until you manually delete them. They are used to remember your preferences, recognize you on return visits, and track long-term behavior.

4.5 Other Tracking Technologies

In addition to cookies, we may use other tracking technologies, including:

• Web Beacons (Pixels): Small transparent images embedded in web pages or emails that allow us to track page views, email opens, and user behavior;
• Local Storage: Browser-based storage (e.g., HTML5 local storage, session storage) used to store data locally on your device;
• JavaScript Tags: Code snippets that enable tracking and analytics functionality;
• Device Fingerprinting: Techniques that collect information about your device configuration (browser type, screen resolution, operating system, plugins) to create a unique identifier.

These technologies serve similar purposes to cookies and are covered by this policy.

4.6 Third-Party Cookies and Services

We use third-party services that may set their own cookies on your device when you visit our Website. These third parties have their own privacy policies and cookie practices, which we do not control. Third-party services we may use include:

• Google Analytics: Web analytics service to measure website traffic and user behavior. Google Privacy Policy
• Google Tag Manager: Tag management system to manage tracking codes and marketing tags.
• Microsoft Services: Including Microsoft Clarity and Bing Webmaster Tools for analytics and site performance. Microsoft Privacy Statement
• Social Media Plugins: Social sharing buttons (e.g., LinkedIn, Twitter) that may set cookies and collect data about your interactions.

We recommend reviewing the privacy policies of these third-party services to understand how they collect and use your information.

4.7 How We Use Cookie Data

Information collected through cookies and tracking technologies is used for the following purposes:

• Website Functionality: To enable core Website features, maintain security, and prevent fraud;
• User Experience: To remember your preferences, provide personalized content, and improve navigation;
• Analytics and Performance: To analyze website traffic, measure effectiveness, identify trends, and optimize content;
• Marketing and Advertising: To deliver relevant advertisements, measure campaign performance, and conduct retargeting (with consent);
• Business Intelligence: To understand user demographics, behavior patterns, and business insights to improve our services;
• Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.

4.8 Your Cookie Choices and Controls

You have the right to choose whether to accept or reject cookies. You can exercise your cookie preferences through the following methods:

4.8.1 Cookie Consent Banner

When you first visit our Website, you will be presented with a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by accessing the cookie settings link in the footer of our Website.

4.8.2 Browser Settings

Most web browsers allow you to manage cookie preferences through browser settings. You can:

• Block all cookies;
• Accept only first-party cookies and block third-party cookies;
• Delete cookies after each browsing session;
• Receive notifications when cookies are set.

Instructions for managing cookies in popular browsers:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies

For more information, visit www.allaboutcookies.org.

4.8.3 Opt-Out Tools

You can opt out of certain third-party tracking and advertising cookies using the following tools:

• Google Analytics Opt-Out: Google Analytics Opt-Out Browser Add-On
• Digital Advertising Alliance (DAA) Opt-Out: www.aboutads.info/choices
• Network Advertising Initiative (NAI) Opt-Out: www.networkadvertising.org/choices

4.8.4 Mobile Device Settings

On mobile devices, you can manage tracking preferences through device settings:

• iOS: Settings > Privacy > Tracking (Disable "Allow Apps to Request to Track")
• Android: Settings > Google > Ads (Enable "Opt out of Ads Personalization")

4.9 Consequences of Blocking or Deleting Cookies

While you have the right to block or delete cookies, please be aware that doing so may impact your experience on our Website. Potential consequences include:

• Certain features or functionality may not work properly;
• You may need to re-enter information or preferences on each visit;
• Personalized content and recommendations may not be available;
• We may not be able to remember your cookie preferences;
• Website performance and load times may be affected.

Strictly necessary cookies are required for the Website to function and cannot be disabled without significantly impairing functionality.

4.10 Do Not Track (DNT) Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that they not track your online activity. Currently, there is no universally accepted standard for how to respond to DNT signals. Our Website does not currently respond to DNT signals, but we respect your cookie choices as described in this policy. We will continue to monitor developments in DNT technology and may update our practices in the future.

4.11 Cookie Retention Periods

The retention period for cookies varies depending on their purpose:

• Session Cookies: Deleted when you close your browser;
• Persistent Cookies: Retained for periods ranging from 30 days to 2 years, depending on their function;
• Analytics Cookies: Typically retained for 24-26 months;
• Advertising Cookies: Typically retained for 30-90 days.

You can delete cookies at any time through your browser settings.

4.12 Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any changes will be effective immediately upon posting to the Website with an updated "Last Updated" date. We encourage you to review this policy periodically. Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

4.13 Contact Us About Cookies

If you have any questions, concerns, or requests regarding our use of cookies and tracking technologies, please contact us at:

West Solution Consulting Corp.
Operating as: WTheory
Location: Toronto, Ontario, Canada
Email: support@wtheory.com
Subject Line: "Cookies Policy Inquiry"

We are committed to transparency and will respond to your inquiries promptly.